Polaris Music Prize 2012
Polaris Prize is caught by the buzz
Brad Wheeler
The Globe and Mail
Sunday, Sep. 23 2012
Canada’s music nerds are going mainstream. The annual Polaris Music Prize, to be awarded Monday evening at a gala in Toronto, is no longer a fringe-audience thing or a plucky domestic matter. This year marks a coming of age for the award that, in a relatively short time frame, has gone from indie-rock insularity to something that matters on the international stage. The award’s standing has grown in part because of Polaris’s own smart, concerted efforts, but also because of the type of music and the popularity of the nominated acts.
“I’ve been saying from the beginning that the artists’ profiles around the world do as much for Polaris as Polaris does for them,” says prize co-founder Steve Jordan. “The artists are bringing their audiences to us.”
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