Angling Trade has partnered with MidCurrent to create a comprehensive online Gear Guide featuring reviews, videos, and photographs of fly fishing products available for 2012.
It is one of the most comprehensive consumer media resources focused on fly-related products, involving over 160 new products and 140 different brands.
It also promises to be one of the most widely-read, having generated more than 180,000 ad impressions on the day it was launched (October 12) alone.
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