Connect: What do you know. A video with a message.
Are you getting what you need with your ad dollars in video? In Connect you do.
AnglersTonic.com
Posted on February 8, 2012
by Greg Thomas
There are a lot of dollars being sprinkled around fly fishing today, mostly to support video projects that may or may not give a company some air time at one or more of the film tours that roll across the country each year. Their presence on the tour, of course, depends on whether they are even good enough to make the cut. And many of them aren’t.
This support of video isn’t bad news because the potential for that market—and more importantly the potential to reach outside our core people and draw newcomers into the sport—is huge. I’m just waiting for some consistently good material to rise to the top. What I’m getting at is this: fish porn is ok, but that doesn’t make the cut unless your showing it around a group of guys, fueled by some hard stuff, with music pumping out of high-decibal speakers. Don’t get me wrong. I’m down with that crowd. I’m just asking, what are you going to do the rest of the time? Rest on the couch by yourself or invite a new girlfriend to sit down and watch? Can you say death sentence. Going to whip up some popcorn for the kids and let them listen to a procession of f-bombs and watch a bevy of scenes where anglers are throwing back the whiskey shots after landing an 11 inch trout, celebrating as if it’s the birth of their first child?
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