Friday, November 27, 2015

REI ‪#‎OptOutside‬

REI ‪#‎OptOutside‬

"REI is closing for Black Friday. Instead, we’re going outside and we want you to join us. Learn more and find ways to #OptOutside."

28 mega retail chains will remain closed on Thanksgiving—one throws in Black Friday

By Leslie Salzilloj, Daily Kos, Nov 10, 2015

"... And then, we have companies that are taking positive steps in treating their employees with high regard by giving them Thanksgiving Day off. REI, a large outdoor gear and clothing store, is going the extra mile by closing their stores on Black Friday, and giving their employees that day off, as well. They are reportedly one of the only major chains to do so. Some might ask, “what about online shopping?” 

Again, REI takes the lead:

About 20% of REI's sales are made on its website, but the retailer won't try to lure online shoppers on Black Friday either. Customers will be able to place orders, but its homepage will try to divert buyers with a "cover screen" encouraging them to explore the outdoors instead.
"You need people to go to the mountain, you need people to catch that outdoor bug," says Jerry Stritzke, CEO of the REI chain.

That mantra has worked for REI. With 5.5 million members, it's the nation's largest retail co-op and has seen two years of double-digit growth..."

Read more here:…/-28-mega-retailers-will-stay-clo…

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